1/22/2023 0 Comments A brand new day modAn existing brand that gives rise to a brand extension is referred to as parent brand. But it is now extended to sunglasses, soccer balls, basketballs, and golf equipments. For instance, Nikes brand core product is shoes. ![]() A renowned/successful brand helps an organization to launch products in new categories more easily. ![]() This new category to which the brand is extended can be related or unrelated to the existing product categories. Brand Extension is the use of an established brand name in new product categories.
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